Job Description
SEO Specialist Duties: Develop and manage SEO strategy and campaigns including organic and paid (PPC & display). Identify keywords and phrases to drive the most valuable traffic. Track, report, and analyze data and results, identifying trends and insights to achieve maximum ROI in paid search campaigns. Review and analyze existing business areas and practices for improved optimization including optimizing copy and landing pages and writing powerful calls-to-action to convert visitors. Perform ongoing keyword research including discovery and expansion of keyword opportunities. Assist in writing effective SEO content for blogs, websites and social media accounts. Develop and maintain link building strategies. Analyze keywords and SEO techniques used by competitors. Continuing education on SEO strategies to stay within search engine guidelines and compiling and presenting SEO guidelines.
