Job Description
Senior Marketing Manager - Regulatory and Government Affairs The candidate will identify, drive, and oversee new business development opportunities and marketing initiatives to achieve the revenue growth objectives of the firm. Work with lawyers across our Telecommunications, National Security and Global Trade, Environmental Regulatory, Financial Services Regulatory and Transportation groups to ensure a cohesive go-to-market strategy for these distinct offerings. Develop strategies for practice group growth and expansion of new and existing client relationships. Mentor and provide professional guidance and direction to junior team members on a regular basis. Work with the centralized marketing support teams to create impactful digital campaigns, proactively support media relations and PR pitches, craft multichannel content assets and more. Ensure global and national marketing initiatives are being executed with strategic cooperation of the sub-practice groups. Work with the events team to manage practice events, sponsorship activities, advertisements, speaking engagements and similar activities. Assist in targeting and reporting on client-centric activity and impact.
