Job Description
Senior Manager - Marketing and BD Content The candidate will lead the planning, development, and implementation of the firm's brand strategy through the content used to promote the firm and its practices and sectors. Evolve the firm's content system to best articulate firm, practice, and sector value propositions. Translate the firm's stories into scannable, graphic client-centric content. Develop content that elevates our brand describing various firm, practice, and sector capabilities and including pitch and proposal copy, introductory material overviews (in Word and PPT), slip-sheets, brochures, and case studies. Leverage copy and input from practice and sector marketing teams and evolve content to consistently and strongly reflect the firm's brand. Elevate the marketing team's ability to tell stories by modeling effective content development and training. Collaborate with the Pitch & Proposal team to be sure content development is high impact, leveraging a strong understanding of how content facilitates business development and translates into proposal and pitch material that best positions the firm to win work. Collaborate with the Communications team on the firm's brand strategy and messaging framework, as a resource for and partners in iteratively telling the firm's brand story. Hone a point of view on trends and client preferences for best practice sales enablement tools and brand awareness collateral. Influence key stakeholders and peers on best practice content development. Guide marketing and business development managers on best practice content development. Manage and help develop a system to maintain content and ensure it is kept up to date and consistent, leveraging tools and resources to facilitate content management to include SharePoint online automated workflow tools (technology), to-be-developed rules and controls (process), the marketing and communications teams and other staff throughout the firm (people) for subject matter expertise. Continually apply creativity to writing client-centric copy. Comfortably apply the firm's brand playbook, style, and voice guidelines when writing content. Provides leadership and management to a team of two business professionals to include coaching, mentoring, performance feedback, and professional development to execute the responsibilities above. Should have a Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field. A Master's degree in Business Administration is preferred. JD degree is a plus. Must have 8 years of Marketing/Business development experience in a professional services environment preferably within a large, global law firm. Proficiency with MS Word/Excel/PowerPoint is needed.
