Job Description
PPC / Paid Search Analyst Duties: Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Manage and maintain updates for large keyword lists. Provide creative copy suggestions and graphical ad templates. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our goals. Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals. Monitor and evaluate search results and search performance across the major search channels. Communication to team and management on project development, timelines, and results. Work closely with the other team members to meet goals.
