Job Description
Saatchi Art is the world’s leading online art gallery, established with the goal of helping people all over the world connect with art and artists they love. We offer an unparalleled selection of paintings, drawings, sculpture, and photography in a wide range of prices, and provide artists worldwide with an expertly curated environment in which to exhibit and sell their work. Based in Los Angeles, Saatchi Art is redefining the experience of buying and selling art, making it welcoming and accessible for artists and collectors alike. Leaf Group is a diversified Internet company that builds platforms to enable communities of creators to reach dedicated audiences in the ever-growing lifestyle categories. We are looking for a Marketing Director to help Saatchi Art from our Santa Monica office. In this role, you're responsible for crafting messaging and product narratives that inspire new customers and existing users. You must be highly knowledgeable in modern marketing tactics - including email marketing, content marketing, paid search, website optimization, partner marketing, social and influencer marketing. We create amazing experiences that celebrate the best of art, design and technology. We want people with an intense curiosity, a commitment to high quality service, who embrace the fun of the journey. Come help us disrupt and transform the digital media and art world! A big vision calls for a big job. As we grow, our need for a Marketing Director - Saatchi Art grows with us. You’ll Report To: GM/SVP, Saatchi Art A typical day as a Manager Director - Saatchi Art might include: Plan, lead and measure marketing demand generation activities that increase product awareness and acquire new users. Oversee the mid to lower funnel consumer journey, including: acquisition, consideration and lifecycle marketing. Deliver targeted content and offers to key customer segments based on transactional and behavioral data through email and other key channels (e.g. in-app, push, Facebook, etc.) Manage a rich merchandising/editorial calendar that attracts a qualified audience to our site. Direct our writers and creative team to implement a content marketing strategy Partner cross functionally with product to understand what we are building, why we are building it, to create targeted marketing campaigns Take a highly analytical approach to measuring performance and turn insights into actionable plans Dive deep into the art world to understand how to best reach art collectors and foster a positive and connected artist community. You’ll be successful if you are an all-in-one marketer, someone who can build and grow our marketing strategy from the ground up. We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic and nurturing leads to close into customers. You are able to work in a fast-paced and constantly changing environment, has a “roll up your sleeves” attitude, and an entrepreneurial spirit. This is a highly visible role within the organization. What You’ll Need: Bachelor’s Degree in Marketing or related field 6-8 years of marketing experience, with at least 2 years in pure digital developing and executing digital marketing programs Past experience with email marketing, lead nurturing, marketing automation, and web analytics. Solid understanding of paid media, paid search, display; and analytics Experience using google analytics Solid background in analyzing marketing metrics, quantitative evaluations of planned and completed marketing efforts, and analyzing test results in quantitative analysis, online marketing, and/or direct marketing Experience managing large marketing budgets and ROI optimization Experience with negotiating with and influencing search marketing vendors Creative experience. This can include working with creatives on direct mail creative, print, landing pages, etc. Ability to communicate effectively to business stakeholders, team and partners Ability to influence and manage multiple teams with excitement to reach milestones. Fantastic writing skills - be ready to share your past work. Aptitude and passion for art. Who We Are: We create experiences that celebrate the best of art, design, and technology. We want smart, curious people committed to putting people first, having fun while they work, a commitment to high quality service to make things better and a desire for constant growth. We work in a fun, hard-working collaborative environment that is diverse, adventurous, and open-minded. Check us out here: **MEMBERS ONLY**SIGN UP NOW***What We Have: Winner of the 2017 Best Company for Diversity award Comparably Winner of the 2017 Best Company Los Angeles award Comparably Cool office environment and culture (if we do say so ourselves at our ice cream socials, Thirsty Thursdays, Free Lunch Fridays, and all of the other fun activities we gather for) Discounted gym memberships Paid-to-play vacation rewards Discretionary unlimited vacation time Employee discounts for Saatchi Art, Society6, and Deny Designs 401K Medical, Dental, Vision Flexible Spending Accounts Agency Disclosure: If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.
