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Job Title
Executive - Asian Marketing
Company
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Job Description
POSITION OVERVIEW:
The primary responsibility of the Executive Director - Asian Marketing is responsible for supporting the property's marketing efforts in the Asian Market. Focus on customer productivity in Hong Kong, Taiwan, California/Domestic, Canada, Pacific Rim and Japan markets. All duties are to be performed in accordance with departmental and The Venetian Resort's policies, practices, and procedures.
ESSENTIAL DUTIES & RESPONSIBILITIES:
*Participate daily in the operation to ensure department is being managed effectively. *Support the VP - Premium Mass Asian Marketing in ensuring that Asian Marketing operation complies with current operating criteria, policies and procedures. *Continuously stay informed of applicable international marketing trends. *Regularly conduct competitive analysis of Las Vegas Strip properties. *Respond effectively to internal audit reports and recommendations. *Initiate revenue recovery program when needed with regards to hosts, special events, and direct marketing efforts. *Focus on driving host productivity through telemarketing, theoretical win production, trips booked, new customer development, profitability, and event contribution. *Work with gaming operations to maximize drop/handle/win and bottom-line margin. *Periodically review all business practices to ensure strategic and cost effectiveness. *Set and maintain high standards of service and practices throughout the property. *Identify training needs, initiate and review training and re-training activities. *Work closely with Vice President - Premium Mass Asian Marketing to maintain positive working environment, accountability, adherence to GCB policy, and performance effectiveness. *Respond to customer requests, concerns, and complaints in a timely and complete manner. *Work proactively with other departments within marketing and with other divisions at The Venetian Resort.
ADDITIONAL DUTIES & RESPONSIBILITIES:
*Focus on team member acquisition and retention program to include benefits, communication, compensation, and incentive program individually as needed. *Effectively develop and manage Strategic Plan and Budget as a roadmap in achieving marketing goals. *Focus on customer development (new and existing) including prospecting, promotions, events, and additional customer relationship management activity. *Establish marketing foothold in Asian countries through travel and marketing campaigns. Work closely with Macao properties to promote customer development and brand synergy. *Assist with collections and player management. *Drive implementation and utilization of premium amenities and services: aircraft, premium suites, baccarat salon, limo/phantom. *Develop travel and event programs for visiting and prospecting guests, and related customer incentive programs to build customer loyalty and repeat trips. *Develop relationships with US Visa consulates to assist customers with travel. *Be continuously aware of current and forecast financial/business performance and actively involved in analyzing and implementing required changes. *Safety is an essential function of this job. *Consistent and regular attendance is an essential function of this job. *Performs other related duties as assigned.
ADDITIONAL DUTIES & RESPONSIBILITIES:
ADDITIONAL DUTIES & RESPONSIBILITIES:
Company Standards of Conduct
All Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company's standards, work requirements and rules of conduct.
MINIMUM QUALIFICATIONS:
*21 years of age. *Proof of authorization/eligibility to work in the United States. *High School Diploma or equivalent. *Must be able to obtain and maintain a Nevada Gaming Registration and any other certification or license, as required by law or policy. *7 years of international marketing experience in the hospitality and or travel/tourism industry required. *Experience with a 4 star/diamond property preferred. *Ability to communicate clearly and effectively in Chinese (Mandarin and/or Cantonese). *Must demonstrate extensive knowledge of high-end casino clientele pay habits and preferences. *Solid comprehension of the Asian market, including systems, business principles and practices, and laws. *Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience. *Must be able to work varied shifts, including nights, weekends and holidays.
PHYSICAL REQUIREMENTS:
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