Job Description
Description We are looking for a talented Content marketing manager to take full responsibility for our inbound marketing strategies including social media, blogs and lead generation. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up to date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness. Salary range is between $50,000 to $75,000 depending on experience. Responsibilities: • Design content marketing strategies and set short-term goals • Undertake content marketing initiatives to achieve business targets • Collaborate with design and writing resources to produce high quality content • Develop editorial calendar, delegate tasks and ensure deadlines are met • Deliver engaging content on a regular basis and inspire team members • Edit, proofread and improve content • Optimize content considering SEO and Google Analytics • Analyze web traffic metrics • Share content through various channels, ensuring strong web presence • Receive client feedback and generate ideas to increase customer engagement Requirements • BA/BS degree or equivalent working experience • 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.) • Past experience building audiences either online or offline • In-depth knowledge of the HubSpot Content Optimization System a plus • Good time-management skills • Ability to multi-task • Strong interpersonal and communication skills • Critical-thinker and problem-solver Apply
