The Associate Product Copywriter is responsible for naming and describing DSW footwear, handbags, and accessories. Reports to: Photo Studio Supervisor
REPORTS TO: Supervisor, Product Services
ESSENTIAL DUTIES AND RESPONSIBILITIES:
*Write compelling product copy in a brand-appropriate voice with attention to grammar, readability, style & accuracy of product information. Translate merchant initiatives into strong, savvy copy. *Attend regular meetings with eCommerce, copy, and merchant to review new styles and address merchants' product copy needs and wants. *Derive material, measurements, country of origin, and other details from sample or template information. Ensure accuracy of physical product to imagery. *Maintain a consistent style and be able to flex across multiple product categories. *Supports the eCommerce Copy Playbook by modifying and updating standards while considering SEO optimization. *Update copy and sample information in internal tracking system and personal reporting. *Ensure products move through the listing process in accordance with established weekly deadlines. *Respond to requests for online copy changes. *Proofread DSW.com and make edits as necessary. Review while looking for typos, outdated copy, mislabeled styles and back-end glitches and update when appropriate.
REQUIRED SKILLS:
*Ability to pick up and navigate multiple web-based software platforms *Versatile, fast writer who can product up to 35 copy blocks on a daily basis according to DSW copy guidelines. *Attention to detail & fact-checking ability *Conceptual writer with excellent writing skills. *Highly organized, with the ability to manage multiple projects and readjust priorities in order to meet deadlines *Actively participates and engage in dialogues *Adaptive to change and tight deadlines *Process-centric, strong organizational skills *SEO writing and knowledge of best practices *Self-starter and enthusiastic team player *Journalism or media experience preferred *Bachelor's Degree in Journalism, Communication, Fashion or related field
COMPETENCIES:
SETTING GOALS - Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.
WORKING WITH OTHERS - Clearly articulates own, other's goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.
GETTING RESULTS - Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.
