Job Description
POSITION OVERVIEW: The primary responsibility of the Analyst - Casino Optimization is to develop metrics, visualizations & reporting to determine best practices and recommend data-driven strategy related to various marketing and operations initiatives.
All duties are to be performed in accordance with departmental and The Venetian | The Palazzo Casino Resort's policies, practices, and procedures.
*Provide analysis and reporting on slot machine & table games performance, labor & scheduling, & casino profitability to improve overall casino profits and efficiency. *Analyze effects of machine changes, table games rules & side bets, floor location, market factors & service standards to improve management's decision-making. *Create reports and dashboards to standardize and automate metrics to be shared with corporate marketing peers and property counterparts. *Work with various business units and IT to determine specific needs and implement those needs into various analyses. *Work with the business to identify pertinent data within existing sources and conduct in-depth audits to ensure their accuracy. *Working with the business and IT in identifying and providing access to new & external data sources that enhance reporting and analytics. *Developing automated, and in some cases real-time, marketing and casino operations reports and dashboards that help marketers focus on what is important or what are outliers that require action. *Deriving insight from the analytics and communicate insight narratives to senior leadership and peers. *Training and coaching property counterparts in the full use of the BI tools to maximize its benefit. *Maintain a constant pulse on new features within the various BI tools, communicate these features to relevant team members, and enhance our reporting capabilities when applicable. ADDITIONAL DUTIES & RESPONSIBILITIES: *Marketing Strategy & Financials:
*Create metrics and reporting to better understand direct marketing strategies, guide the team to achieve maximum response rates at optimal reinvestment rates, and to drive engagement and wallet share. *Working with marketing and operations business units to incorporate insights into actionable information and reporting. *Monitoring results of business initiatives to develop best practices and improvement action plans.
*Safety is an essential function of this job. *Consistent and regular attendance is an essential function of this job. *Performs other related duties as assigned.
ADDITIONAL DUTIES & RESPONSIBILITIES: Company Standards of Conduct
All Venetian | Palazzo Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company's standards, work requirements and rules of conduct.
*21 years of age. *Proof of authorization/eligibility to work in the United States. *High School Diploma or equivalent. *Bachelor's Degree in computer science, economics, marketing, or other related field of study preferred. *Must be able to obtain and maintain a Nevada Gaming Control Board registration and any other certification or license, as required by law or policy. *2 years of experience with producing metrics and analytics is required; experience in the gaming, travel & entertainment industries or marketing is preferred. *Experience analyzing slot machine and/or table game performance preferred. MINIMUM QUALIFICATIONS: *Demonstrable experience with data visualization, reporting & dashboarding tools such as TIBCO Spotfire, SAS BI, Tableau, Cognos and/or QlikView is preferred. *Demonstrable experience with advanced analytic and programming tools such as Python, R, SAS & Matlab is preferred. *Experience with deriving insight from the analytics, and crafting and communicating the insight narrative to senior leadership and peers is preferred. *Understanding of the casino customer experience as well as innovative loyalty techniques is preferred. *Must manage multiple projects and competing deadlines, and be very detail-oriented and organized. *Must impact the multiple properties and work across multiple departments, as well as with third parties and guests. *Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience. *Must be able to work varied shifts, including nights, weekends and holidays. PHYSICAL REQUIREMENTS: Must be able to:
*Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned. *Physically access all areas of the property and drive areas with or without a reasonable accommodation. *Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts. *Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts. *Ability for prolonged periods of time to walk, stand, stretch, bend and kneel. *Work in a fast-paced and busy environment. *Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.
